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8 RIGHT Reasons Why You Need to Have Your Own Website

admincj — Sun, 30 Oct 2011 00:08:33 +0000

I was asked to write a guest blog on the topic of why it is important to have your own website. Well for whatever reason the blog was never posted and episode two of The Music Biz Weekly podcast reminded me that I still have this blog and that I should post it. This is a topic that I am passionate about. Let me make this clear, you must have your own website. Let me say that again… you need to have your own website.

Great social networks will come and go, and they are all important. You should be active on as many as possible. They are all great places to extend your website, extend your brand and presence. But everything should come back to your website.

It’s 2011 and you would think it is obvious why you need your own website. I can’t tell you how many conversations I have had where the other party says “I have a MySpace page, or I have a Facebook page or I have a Reverbnation page… I don’t need a website.” Or how many people have their own website, but spend all their efforts driving everyone to Facebook. All they seem to care about is how many Likes they can get. You should care about how many visits you get to your website. Some people don’t look at a website as a significant part of their business or brand. They may see it as a afterthought, something they guess they should do. If you were to open your own restrauant is the building and location that last thing you would think about? It is your future, everything you hope to achieve depends on it. Your website is your bit of real estate on the internet and it will be yours potentially forever. Make sure you treat your online presence with all the seriousness you can.

Here are some important items to keep in mind.

1. What is the future of MySpace, Facebook?

Ok this will date myself, but I remember when AOL was “it”. When everyone was trying to establish their business on AOL. Everyone was advertising their AOL Keyword. Where is AOL now? Ok, how about Geocities? Everyone was building their website on Geocities for free. Nobody wants to invest any money in their website and Geocities let them get online for free. Where is Geocities now? And just how good were all those free websites? Or what about MySpace? Everyone knows about MySpace. Just five years ago they were “it”. Everyone had to be one MySpace. Everyone was growing their friends list on MySpace. We were all spending time customizing our MySpace page, blogging on MySpace. Where is MySpace now? MySpace recently announced a partnership with Facebook in hopes of breathing some life into the ghost town. What is the point of all this you ask? Do you know where Facebook is going to be in five years? I don’t think they will disappear, but they sure could change. Don’t put your future, your brand, your money into the hands of another website. Tomorrow they could be the latest fade or worse sold to someone who has different plans. In the case of Facebook, why would you send your traffic to a website that requires registration for any sort of interaction. You don’t get to gather that registration information, Facebook owns it. You are sending your fans to Facebook, for Facebook to market and make money from.

2. Do not redirect your domain to MySpace or Facebook

You should be using Facebook, Twitter, Reverbnation or any of a dozen other social network sites to generate traffic to your website. To redirect your domain to a social page is to give your traffic to somebody else, for them to monetize and you to not share in the revenue. Traffic on the internet is money. When you are finally ready to launch your own website how do you plan to get everyone who is going to Facebook or MySpace back to your site? You have already conditioned them to just visit Facebook or MySpace.

3. It is your brand which you own and control.

Your domain and website is your brand and you have full control over it. You decide how you are going to be presented. Use MySpace or Facebook and you are not the brand, they are. You will never be more important than their own brand. They will always come first over your brand and your desire to promote your brand. Don’t let someone else control what you can do with your brand.

4. Own your domain and site $9.99 Domain name plus email only at Register.com!

Easier said than done, but you should make every effort to retain ownership of your domain name and website. Don’t change the Administrative Contact for your domain over to someone else unless you absolutely must. Try to avoid signing contracts that when they are terminated leave your domain and website under the ownership and control of another party. If that occurs you will have no control over what happens and you won’t see any revenue from a website with your name on it. During a contract you can let someone else manage and operate your website, but do not let them own it.

5. TOS, Terms of Service – you want to define them, not the lawyer from another website.

This is directly related to #4. Don’t set yourself up on a site that the Terms of Service, TOS, clearly state they do not support content you might wish to post. Anything of a adult or sexual nature is going to get deleted by Facebook. Nikki Sixx recently tried to post a image from the new Sixx AM album and Facebook kept deleting it. Even in rock n roll you might have something that Facebook feels is too sexual. MySpace and Facebook are clear examples. You spend your time and money establishing yourself and sending your traffic to Facebook or MySpace and then one day you log in and your account is deleted. What happened? Your content was most likely reported by someone and without any notice your account and work is gone. Build a website where you decide what is appropriate and what is not. Don’t let the lawyer at some other company decide if they like what you are doing. I am not saying to not use Facebook or MySpace, I am saying DO NOT make them your primary website. Use them as traffic sources to your website.

6. Sales – you can keep a bigger piece of the pie.

You want your own website so you can sell whatever you want, and keep a bigger piece of the pie. Although selling on other sites is possible there are usually hoops you need to jump through, and back to #5, what you are selling might be against the TOS and be cause for your account to be deleted.

7. SEO

Good luck trying to manage the SEO on a Facebook or MySpace page. If you have your own website you have full control over your SEO, over how the search engines will see you and what your target keywords are for your brand. If you have a strong presence on the various social network sites with links back to your website, Google will see those links and give you some SEO juice.

8. Stay on the cutting edge

With your own website you can experiment with all of the new internet technologies and tools when they are released. You are not at the mercy of a corporate giant who will decided when and if they want to adopt a new technology. If you build a WordPress based website you can play around with 1000s of plugins that add new functionality to your website. One click and you are streaming audio, one click you have a podcast being served through Apple iTunes. One click you have a events calendar.

Your website should be the center of your online universe, with all the various social networks revolving around it. Use the social networks to send traffic to your official website. Use them to be social, to interact with your fans and customers. Don’t spend your time and money to build up another website, spend it on your brand… spend it on yourself!

50 Reasons Why You Need A Website

admincj — Sat, 29 Oct 2011 23:58:29 +0000

There are still people wondering whether their business really needs a website. Or they say: we do not have a business, but a not-for-profit organization: should we have a website? Definitely! I could easily come up with 50 reasons why you need a website:

1. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.

2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.

3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.

4. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.

6. Promote Your Events
Have a fundraising event? Want to promote your business with seminars, workshops or a tradeshow? You will increase awareness when you create a website for the event. Show dates, programs, prices and riving directions – to name but a few features that will be greatly appreciated by your target audience.

7. Sell Your Events
Want to take it a step further? You may even want to consider selling (or pre-ordering) tickets for your events on a website. Shorter line-ups, less expenses: it sounds like a good idea to me…

8. Sell Your Organization
Whether “selling your organization” is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.

9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.

10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine’s Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.

11. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.

12. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletinboard, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.

13. Share Pictures, Sound And Other Files
I just watched wedding photos, I enjoy watching funny commercials from all over the world, I like listening to music – on a website. You can use it to share Media Kits, sound bites, or PowerPoint presentations. A website is a great tool to exchange multi-media.

14. Offer Service 365/24/7
This may not be of great value to you (it may even be a burden…), but to your customers it is very empowering and important. The Internet puts the web browser in control – and if you are not there, you will be more and more passed over in favour of an online competitor.

15. Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!

16. Improve Branding
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!

17. Reach A Local Market
More and more people use locally defined keywords in the search engines, which indicates that they use the Internet do find local information. “Used cars Toronto” or “Guelph real estate” are obvious, but mentioning a website in a local ad may do wonders in terms of converting a reader into a customer.

18. Reach A Regional Market
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business from just Fergus into the whole of Ontario? A website allows you to do that.

19. Reach A National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product, such as Tylenol.ca, is another one. This allows you to offer information about specific national tax and delivery charges, or appeal to National pride.

20. Reach A Global Market
If your target audience is “the world” then you really need a website. But you knew that already, didn’t you ;o)

21. Reach An International Market
If you target specific International markets it may be highly effective to design dedicated websites for them. By targeting your US customers on a “,com” site while servicing your Canadian clients with a “.ca” site you are able to cater to the specific needs and expectations. It allows you to avoid confusion by separating different currencies, taxes, fees and prices onto different websites. You may even want to consider offering websites in different languages, such as a specialized “.nl” website, in Dutch, for your loyal customers in The Netherlands.

22. Reach A Specialized Market
Do you sell cat and dog helmets? Are you into custom peptide synthesis (link opens in a new window), or other biotech products? Whatever niche market you may service, a website will expand your possibilities of promoting or selling your product or service – wherever in the world your prospects may be.

23. Test New Products And Services
With a little bit of help from search engines and directories, or by linking from high-traffic websites, you can create a new website to test new products or services. You may even keep quiet about the fact that you are behind this new product or service site. A dedicated website can prove to be a very valuable test case before fully launching your new success – or quietly taking it off the market again if the market is not quite ready yet ;o)

24. Solicit Feedback From Customers
A contact form on a website can provide you with a lot of valuable information from customers, prospects and other interested people. You may even get them to take an online poll – especially if you say they can win a prize as a reward. And if the stakes are high enough, the free word-of-mouth promotion will start automatically…

25. Start A Movement
Want the US Army out of Iraq? Want to preserve a local trail? A website is a most effective way to promote your viewpoint, recruit volunteers, build a community (by adding an online forum), make press releases available, and much, much more.

26. Spread Ideas
Even if you do not want to start a movement, a website allows you to share your views and ideas with like-minded people all over the globe. It also allows you to easily explain things by means of adding audio, video or animation to your website. It can be like having your own radio or TV station…

27. Educate
Online education can be very effective; more and more people are taking courses over the Internet. If you provide workshops, or complete courses, you may consider offering them online too.

28. Update Information Quickly
Catalogs have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

29. A Sales Tool Outside The Office
Employees away from the office can be kept informed with a website. A new press release? A new price list? Newsworthy things happening in your industry? You can quickly post information like that on an Intranet, which is a website only available for your employees, so they can see it wherever and whenever they want. If you add features like a forum you are also able to facilitate 1-to-many communication between employees.

30. Integrate Supply Chains
By offering your clients online ordering you are able to integrate whole supply processes. You can offer them password-protected areas with their information, such as prices, year-to-date ordering information, and more. This can be considered additional customer service, but may also be forced upon you by powerful clients or suppliers.

31. Reward Clients
By offering clients access to a website just for them, you can reward them for their loyalty. This website can for instance be used to offer specials, unique tips or other benefits. You can create an online club for Loyal Customers.

32. Run Contests
If you want to run a contest, a website may be a very viable solution. With a carefully chosen domain name it can foster word-of-mouth promotion (“tell a friend!”), you are able to track all the entries in an online database (without having to enter them manually), and you are able to promote it with links from other websites, or search engines.

33. Communicate With Your Target Audiences In Their Own Language
In 2003 I reviewed websites for the main candidates in the California Recall election (Ahhhnold!)(opens in a new window), and was amazed to learn that so many websites did not have sections in Spanish – even though many Californian voters are Hispanic. Addressing your target audience in their native tongue will certainly improve your chances of success.

34. Inquiry Marketing: Be Found – Period!
A major advertising conference mentioned recently “advertising is dead”. Interruption marketing does not work as it used to, due to video on demand, TiVo, the Internet… The consumers are more and more difficult to reach. Instead, they are in control; they are searching – on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.

35. Improve Communication
Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.

36. Change Communication From One-To-One Into One-To-Many
Conventional marketing tools allow you to promote or sell 1-on-1. A website can cater to many prospects at the same time. An effective website will also help you build a buzz: word-of-mouth promotion.

37. Share Basic Business Information
People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.

38. PR Tool
A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press Kit – with pictures, sound files, bios, and more! You can also start a forum or blog (an interactive type of online diary), which can be a great PR tool.

39. Expand Your Product OR Service Offerings – Exclusively Online
A website allows you to differentiate your product or service offerings. You may want to consider offering slightly different services online than you do offline, for instance to foster repeat visits, using it as a test market, or target different geographical areas than you do with your store or office.

40. Communicate With Audiences Worldwide
The world is your oyster – especially with a website, which allows you to communicate with audiences worldwide (as long as you both understand the same language). Geographical locations or time zones are no longer a problem with the 24/7 availability of a website.

41. Cross-Sell
When it is busy in your store, not all visitors will be able to speak to one of your sales people. Opportunities to cross sell (“did you see that we also sell …”) are lost. But on a carefully constructed website you can make sure that people are exposed to other offers that may interest you. A classic example is Amazon.com, which is very successful with an automated suggestion feature (“Customers who bought this title also bought:…”).

42. Increase Customer Loyalty By Giving Them More Control
These are the times of inquiry marketing, and anything-on-demand. The customer wants to be in control, and websites are a perfect example of that. The customer decides what they want to see, and when, and if you do that right, you will have acquired a loyal customer.

43. F U N
Websites allow you to present your target audience with something fun. Flash animations as a quirky way to make a point or explain something, can build a lot of goodwill. Skilful copywriting can be used to solicit a wink and a smile from time to time. Sales is all about emotion, and websites allow you many ways to evoke these in a favourable way. But make sure that the FUN is appropriate, or else you will be evoking powerful negative emotions.

44. Family Sites
Many families are no longer in the same geographical area; they may even be spread over several countries… A website can be a great way to keep in contact. Share pictures, movies, stories on a website for all family members to see. Added benefit: you will have an email address @ yourname.com or .ca, so you will never have to change addresses again! (Not even in case you decide to witch Internet providers – for instance from sympatico to cogeco)

45. Make Life Easier
Websites can make you customer’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier. So: what will make your customers’ lives easier?

46. Find Employees
A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job before a vacancy even occurs.

47. Pre-Ordering
A well-promoted product launch on a website allows you to take fully automated pre-orders. This is a great tool to supplement your sales force. You can have an online presentation, and shop, so that enthusiastic clients and prospects can pre-order immediately.

48. Build An Appetite
Pre-launch campaigns can be highly effective. Websites can be used to build the buzz, have a few teasers, a countdown clock, press releases and news about the ongoing campaign. You may even show a picture of just a tiny part of the new product: “can you guess what it is?”

49. Email Address Forever
Let’s say that your domain name is agoodname.com. Using email address you@agoodname.com is a good way to promote your website, because people will guess your website based on the email address. And if you keep your domain name indefinitely, you will have that email address indefinitely. No more sending of emails to your friends and business, stating that “you moved to another email service provider; can you please update your address book?”

50 Already?

50. Play With The Big Guys
Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!

O.k. then; I will throw in a bonus: 10% Additional reasons!

51. Check You Out Anonymously
One of the things many people like about the Internet is that they can research anonymously. No pressure. This is why it is so important that you have a website that is easily found on the Internet – you cater to the preferences of your target audience.

52. Facilitate Knowledge Building
You can use a website to sell seminars or e-books, for people to learn from. You can create password-protected modules so people can learn online. You can build forums where people can exchange questions and answers. A website is an ideal tool to facilitate the exchange of knowledge.

53. Enhance Marketing Effectiveness
Success does not come from doing one thing right. What you need is a marketing mix, and a website can be a powerful ingredient. Mentioning a website in a radio, TV or print ad may just be the thing that wins people over – especially if the online experience feels similar to the offline communication.

54. People Expect It
By having a website you show the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. It is silly but true: a website will enhance perceived professionalism.

55. Competition Forces You To(o)
Your competition will force you to get a website, if you do not already have one. Customers (especially the newer generations) will demand you have a website, and will pass you over if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed – just look at how fast the Internet has become an integral part of our lives…

Conclusion
I am sure that at least one of these 55 reasons will apply to your situation. One last bit of advice: if you DO decide to have a website built: make sure that the designer has the right skills and knowledge to make your website as effective as possible. Good marketing and business advice, usability consulting and search engine optimization are just as important as great design skills. Your website should not only look great, it should be Easy to Find + Easy to Use.

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Good luck!

My business is very small, Do I really need a website?

admincj — Sat, 29 Oct 2011 23:31:47 +0000

Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?

A: That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Let me clarify one point: I’m not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!”

Your website is an important part of your business. Make sure you treat it as such.

How to Choose the right Halloween Costume

admincj — Thu, 20 Oct 2011 14:54:14 +0000

The choice of a Halloween costume can take hours, days or weeks. Some people start planning their costume up to a year before Halloween. The theme you choose for Halloween says a lot about you. Here are some issues to consider when choosing a Halloween costume.

Instructions

Think about comfort. Whether you will be trick-or-treating or attending a party, location is an important factor. The weather can be chilly in October, so your Halloween costume should be roomy enough to fit warm clothes underneath if you will be outside. If a party is your destination, you should stay away from a bulky costume.
Consider where you will wear the Halloween costume of your choice. The costume that is right for an indoor party may not be suitable for trick-or-treating.
Decide on a theme for your costume. Let your imagination run wild and choose a theme that you love. For children, a favorite toy can influence the choice of costume. For adults, Halloween is the time to let your imagination run wild. Make sure your costume is suitable for viewing by all ages.
Put a different spin on a classic costume. Don’t just be a fairy. Be a goth fairy, a modern fairy or a 60s fairy. This will make you stand out from the crowd. It is also a good way to expand your costume choice.
Keep your budget in mind. Some Halloween costumes can be created by raiding a thrift shop, while others require expensive accessories.

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All things halloween

admincj — Mon, 03 Oct 2011 11:40:00 +0000

Halloween Eraser Favors

Calina Striker Stand Bag Black, Silver and Orange

admincj — Thu, 01 Sep 2011 17:46:38 +0000

- 14-Way Full Length Dividers
- 7 EZ-Access Pockets
- 2 Putter Tubes
- Large Cooler Pocket
- Golf Bag Guidance System
- Rain/Travel Hood
- Weight: 7.5 lbs

Calina Striker Stand Bag Black/Silver/Orange

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admincj — Thu, 01 Sep 2011 17:18:00 +0000

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admincj — Wed, 31 Aug 2011 14:00:04 +0000

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